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How It Works

A camera. A box.
Live counts in 15 minutes.

From roadside to dashboard in real time

Billboard
Camera
Detection
Upload
Cloud
Dashboard

Every vehicle detected at your billboard is counted, classified, and reported — automatically.

01

Mount once. Count forever.

A compact edge-computing unit mounts to your billboard structure in under three hours. Solar or mains powered, cellular connected. Our team handles everything — no wiring runs, no network infrastructure, no disruption to your site.

2–3 hrsInstall time
Solar | MainsPower options
4G / LTEConnectivity
02

Every vehicle. Classified in real time.

On-device AI processes every frame, detecting and classifying each vehicle crossing your billboard’s field of view. Cars, trucks, buses, motorcycles — counted by type and direction, aggregated every 15 minutes. No footage leaves the device.

24 / 7Always-on detection
15 minData intervals
4+Vehicle classes

POPIA-compliant by design. No licence plates. No faces. No mobile tracking. All video processed on-device and immediately discarded.

03

From raw counts to client-ready intelligence

Access your data through a live dashboard that shows real-time traffic by site, hour, and vehicle class. Generate PDF reports for any date range. Compare sites, analyse peak hours, and track trends over time.

Live dashboard

Real-time traffic by site, hour, and vehicle class. Always up to date.

PDF reports

One-click generation for any date range — formatted for client presentations.

Trend analysis

Compare sites, analyse peak hours, and spot seasonal patterns in your portfolio.

04

Daily proof your billboard is live

A secondary camera captures a timestamped photo of your billboard face every day. Clients can verify the advertisement is posted without a single site visit. No more trust issues. No more “can you send someone to check?”

Before1 photo at install
With TallydDaily timestamped photos

Proof of Posting is included with every Tallyd subscription.

The performance envelope

What a single Tallyd unit delivers, out of the box.

24/7Always-on detection, day and night
15 minFrom detection to dashboard
< 3 MBDaily bandwidth per device
0 PIIPOPIA-compliant by design

The billboard industry has always known traffic matters. Now it can prove it.

Verified traffic data for every site in your portfolio

Talk to us about instrumenting your billboard sites with always-on traffic intelligence.